Principles of Service Marketing, Part III

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The 'P' that is concerned with letting customers know your products exist.
Short-term intentive to encourage the purchase of a product or service.
Building good relations with your company's public stakeholders.
A selling strategy aimed at convincing a retailer that your product is better than the competitions' products.
The last step in planning your advertisement
The marketing channel is ..., when your customers buy your products at your shop.
Selling your products to a retailer is called an ... markting channel
A company that buys in bulk from you and distributes to retailers is called a
When marketing your products through many different channels with a lot of partners, you distribution is...
Luxury goods producers commonly choose an ... distribution.
Another 'P' that is particular to the marketing of services and pertains to your staff.
Your employ a couple of sales people to look after clients. What promotional tool are you suing?
A bilboard poster and a TV commercial are examples of...