Basics of Service Marketing and Management, Part 1

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You can't sell a service tomorrow! Therefore, one service characteristic is
Services can't be stored. Therfore, a service characteristic is
Strategic marketing should always provide a company with a
Strategic planning always starts with defining a
The "S" in "SBU" stands for
A mission should provide what to employees?
A common tool used to analyse SBUs
The strategy to preserve a SBU's market share
Increase cash flow from a SBU in the short term means to
If you want to get rid of a 'poor dog' SBU, you need to
A SBU with high relative market share and low market growth rate is a
Sometimes it is a bad idea do divest a poor dog, because of ... with other SBUs
The "W" in "SWOT" stands for (plural)
A concept to analyse the macro environment
Porter's ... Forces
Bargaining power of...
A concept to analyse the strenghts and weaknesses of a company
The formulation of objectives/goals should always be
The "S" of the SMART formula stands for
If you segment a market according to where customers live, you choose which variable?
Age, gender, income and occupation is what kind of a market segmentation variable?
You offer one product to the entire market - you marketing is...
You offer one product to a specif set of target markets - your marketing is...