Emelie

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The process of outlining the various stages and interactions within the consumer journey
Specific interaction where consumers connect with a brand during their decision process
Describes a path that does not follow a straight sequence
The final choice made by a consumer after evaluating options
A consumer´s commitment to repeatedly choosing a particular brand
Confidence consumers have in a brand, influencing loyalty
information from consumer used to refine brand strategies
Based on analysis and insights gathered from consumer information
When consumers actively promote a brand to others
A method involving continuous adjustments based on feedback